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Having access to a single view of stock is step number to offering an array of possibilities to your consumers on every touchpoint. Step number two for better stock management is being able to assign the desired fulfillment method based on the strategy which the business has decided to pursue. Examples could be using the store closest to the customer as a “dark store” for home delivery or using the warehouse if that one is the closest. Step number three is having the ability to automate those scenarios so that your teams can focus on selling and delivering the best service to your consumers.
The combination of those solutions will enable you to work out on optimised selling strategies in order to sell stock efficiently. Personalisation tools can use unsold or discounted items in priority for instance on different touchpoints to encourage consumers to buy those first.