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The equation is simple. If all your products appear as available when they are and there is always a clear-cut path to purchase, delivery and return for each of those products, then the average order value is likely to increase as the consumer will not face any reason to abandon any buying process.
Proximis has devised a fully-fledged unified commerce platform to make sure there are no loopholes in the journey and that friction disappears. In addition to browsing an accurate product catalogue, online or in-store, consumers will be able to add any product irrespective of their point of location in one single unique cart before proceeding to the checkout of this same cart on any desired touchpoint.