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Turn your e-shop into a window to your stores with endless aisle options and multiple delivery services to better each consumer. Brick-and-mortar stores will have an additional card to play over pure-players by owning the physical experience in their stores and offering additional incentives online to encourage consumers to walk-in their stores.
Services in-store such as Express pickup in-store will urge customers to buy for instant gratification, others like Curbside pickup will be convenient for those who would rather save delivery costs and collect their products in store.
As online-first consumers walk in stores, this would open the door for additional upsell opportunities and strengthen the relationships with your brand.