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“Endless aisle” means offering an array of possibilities to consumers in terms of product selection with accurate information about global inventory. Once selected, a product that is available can be fulfilled from anywhere. Customer care services can hold a record for options selected. Store associates can “save the product” that is out of stock to the cart of the consumer. Consumers can start their purchase online and finish it in store. Imagine the excitement of having too many choices!
Moreover, this feature will be offering the unique ability to sell and get delivery for, under any circumstance, products even if those are not available in a particular store.
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